How a storytelling workshop became getsupermatched.com

A simple meeting turned into us working with the biggest D2C founder community in Tamil Nadu.

Sivakami Uma Muthukumar akka hosted her storytelling workshop last year. I joined it without any expectations and had good fun (or at least everyone else did, at my expense 🙃).

Having known Entrepreneurs of Madras for more than two years, I was talking with Rohini akka about the community and the great work it does for D2C founders. She mentioned they were building a tech product for founders, and I volunteered to test it when it went to production.

A few months later the team wanted it tested. When I did, I felt there was room to improve — and, being honest, I said so.

Without getting hurt or defensive, she asked more, listened more, thought it through, and finally asked: how do we take this to the next level?

From drawing board to launch

LGS is a design-first product studio, and Harsh and I are both by-products of the community. So we joined as a tech partner. What started on the drawing board became wireframes, Figma designs, prototypes and code — and the team launched getsupermatched.com on Valentine's Day '26.

Early reviews are pouring in, and Get Super Matched is set to go big for TN founders and students.

We don't bet on ideas. We bet on founders, and on their execution.

Nithin Alexander and Rohini Subramanian are known for exactly that. Thanks to them for betting on us too. Nambinor kaividappadar.