How memes sold 400 tickets for ChennaiFOSS

We do free work for communities — it's where we come from. For ChennaiFOSS '26 we took over marketing for just two months.

• From 6k views to 120k views.
• From 200 tickets to 400 tickets sold — without any major promotions.

Open source is often seen as a very serious thing: nerdy devs, jargon thrown in the air, laptops covered in stickers. We wanted to break that. Open source is for everyone.

We went the meme route 🥰

• Coining “MoolakaaraConf”.
• Crafting memes that went viral.
• Designing posts that don't look corporate-y.
• Writing captions that aren't AI slop. 😤

And people loved it — so many kind comments, so many people wanting to join ChennaiFOSS.

Thanks to the team for giving us no restrictions and letting us go wild with our memes. To everyone who loved them: Nandrigal pala 💚 — you motivated us.

From dev to digital marketing, we work on what wins hearts.